About Us
Less Lemons are business and leadership coaching specialists
When Life Hands You Lemons…Make Lemonade
Less Lemons takes a practical approach to overcoming business problems to ensure that organisations have productive employees, excellent profitability and extreme customer focus.
Our vision is for owners and employees to achieve maximum satisfaction and meaning in their work.
We value:
- Uniqueness – Everyone contributes with different strengths
- Up front –open and clear conversations
- Possibility – stretching boundaries
- Simplicity – The complex in easy steps
- Curiosity – always learning
Company profile

Less Lemons provides business growth, coaching, mentoring and leadership services to help business owners create more profit and less stress.
Less Lemons focuses on four key areas: People, Strategy, Execution and Cash. Murray uses a one-page plan and scorecard to focus teams on consistently getting the right things done.
Less Lemons brings the most effective tools, the latest thinking and best practice to achieve superior results.
Less Lemons is based in Dunedin and was started in 2013 by Murray Schofield who has worked with and advised companies from start ups to mid sized organisations to achieve growth and higher profitability.
Murray is a qualified International Coach Federation coach and is a certified DISC Master Trainer.